AlertDriving ADvantage Program Expands Reach Into Asia With New Malaysian Channel Partner

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TORONTO March 31, 2015 (BUSINESS WIRE) AlertDriving today announced that one of Malaysia’s top driver education academies, the School of Advanced Motoring Principles, has become a Certified ADvantage Channel Partner. To combat traffic accidents on Malaysia’s roads—up to 18 people die every day—the School of Advanced Motoring Principles will now have unprecedented marketing support to offer FleetDefenseSM, the world’s most extensive, fully integrated driver safety program.

“The best safety device you can install in a car,” the School says on its website, “is a trained driver.” If that is true (and indeed it should be), then over 10,000 cars navigating Malaysia’s roads have been made safer from drivers practicing the School’s unique method. Beginning from basic car control and handling, the School develops students’ crash avoidance skills to help them cope in any number of emergencies. Slick roads, mechanical failure and risk-taking drivers are among the common—yet dangerous—hazards which can change a life in an instant; the School “draws the fear out of you,” according to some, by using speed with safety in a safe, smooth, systematic way of driving. Experienced instructors, including two previous rally racing Clubman champions, also work with fleet managers, sales executives and other corporate clients—all up to 50% more likely to die in a car accident, because they drive for work.

With FleetDefenseSM, the School of Advanced Motoring Principles can now tackle that risk by helping fleets “draw the fear” out of their risk exposure.

“Identifying risk requires standardized metrics to ensure consistency as fleets assess drivers across business units, regions, or countries,” explains Rob Martin, Vice President of Sales at AlertDriving. “As an ADvantage partner, the School of Advanced Motoring Principles can now offer more choices—fleets can train to assess risk using a fully integrated, end-to-end risk management solution, or they can bundle our program to prescribe targeted, hands-on interventions where necessary.”

ABOUT THE SCHOOL OF ADVANCED MOTORING PRINCIPLES: Founded in 1989, the School of Advanced Motoring Principles offers students a highly effective, immersive training program that over 10,000 students will tell you can reduce your accident risk. To book a class or inquire about course fees, or to register your fleet in a free demo of FleetDefenseSM, visit:

ABOUT ALERTDRIVING: With over 1 million drivers trained, AlertDriving is dedicated to helping global fleets identify, mitigate and monitor their risk exposure. FleetDefenseSM, the company’s driver risk management suite, combines training in over 100 languages with built-in metrics giving fleets standardized risk reporting anywhere in the world.

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