Safeway Introduces Behavior-Based Risk Monitoring for Chinese Drivers Using AlertDriving’s Targeted Training

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TORONTO March 17, 2015 (BUSINESS WIRE) AlertDriving today announced it has launched a strategic new partnership with Safeway, a leading health and safety consultancy firm and training service provider in Guangdong Province, China. The new partnership—AlertDriving’s first in the country—follows the recent announcement of enhanced program incentives, tools and resources under ADvantage, the company’s revamped channel partner program.

With clients in Central Asia, the Middle East, Africa and South America, Safeway has a unique approach to reducing occupational risk: the Shenzhen-based company uses single-source software tools to manage incident reporting and track corrective measures for its global clients. Businesses across a range of industries—oil & gas, chemical, nuclear, manufacturing, and more—can also be scored for their compliance to local safety standards using Safeway’s HSE Management Diagnosis & Rating System. Specifically, the system breaks health and safety regulations into rating criteria that help to identify workplace hazards and develop custom risk control plans.

With AlertDriving, Safeway China will now be adding assessment-based tools which target training to driver behavior, to track improvement over time.

“Data is key to identifying behavioral risk in any large fleet, especially in a huge growth market like China,” explained Rob Martin, Vice President of Sales at AlertDriving. “As a new ADvantage partner, Safeway can now help customers train more drivers over larger areas, increasing fleet-wide visibility into risk—all with scalable, behavior-based data.”

ABOUT SAFEWAY CHINA: Safeway China has built a global occupational health and safety consultancy firm with one goal: helping large multinationals and state-owned companies bring occupational incidents to zero. To learn about its multilingual world-class training services, data reporting, and other programs, visit:

ABOUT ALERTDRIVING: With nearly 2 million drivers trained, AlertDriving is dedicated to helping global fleets identify, mitigate and monitor their risk exposure. FleetDefenseSM, the company’s driver risk management suite, combines training in over 100 languages with built-in metrics giving fleets standardized risk reporting anywhere in the world.

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